A4Q Business Service Design

The Business Service Design course is for anyone working on business change initiatives, in particular: Business Analysts; Business Service Designers (including Business Designers and Service Designers); Product Managers; Business Architects; Customer Journey Managers; Customer Journey Analysts; Business Service Architects; Business Engineers; Solution Architects; User Researchers; Portfolio Managers; Programme Managers; Project Managers and Business Change Managers.

Business Service Design (a 3-day course)

Course Content

• The 4 core thinking approaches of Business Service Design:
  • Systems thinking
  • Service thinking
  • Design thinking
  • Lean thinking
• Business Service Design and business strategy execution
• Systems thinking practices and techniques including:
  • The classes and characteristics of systems
  • Reductionist thinking
  • POPIT™
  • Business Model Canvas
  • Business System Diamond
• Service thinking principles and concepts including:
  • Value co-creation
  • Resource integration
  • Service systems and service ecosystems
  • Value propositions and value streams
  • The gaps model of service quality
• Design thinking concepts and techniques including:
  • The Design thinking Double Diamond
  • Service safari
  • Customer journey mapping
  • Lotus Blossom technique
  • Scenario analysis and prototyping
• Lean thinking principles and concepts including:
  • Quality control and quality assurance
  • SIPOC
  • Kaizen
  • Waste identification techniques
• Lean improvement lifecycles: PDCA, PDSA and DMAIC
• Organisational agility definition, elements and domains
• Organisational culture and business agility

The Business Service Design course forms one part of Service Design training programme which includes courses on CX Analysis and Design Thinking. It is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

A4Q Business Service Design

During this three-day course you’ll receive all the training you need to prepare for the examination leading to the A4Q Certificate in Business Service Design. This is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

All delegates attending a classroom, virtual classroom or online course, sit the examination (ratified by global certification body iSQI) remotely using an online proctoring service. This examination consists of 40 multiple-choice questions with a pass mark of 26/40.

The Syllabus can be downloaded here: A4Q Business Service Design Syllabus

The Sample Exam can be downloaded here: A4Q Business Service Design Sample Exam